FORWARD // To most people, branding & design
are synonymous; this is clearly false.  Design is 
like all of the instruments in an orchestra playing a 
different song.  Without a common conductor, it 
is horrifying: branding is that conductor.  From 
the owner’s vision, to quality of the product &
the design, well-branded businesses show 
consistency.  Think Starbucks, Target, Apple.
They give you that feeling, that expectation.